SEO – Definitive Guide to Higher Ratings

New topics! Learn the latest techniques for getting more traffic to your website and increasing your company’s bottom line. With brand new updates each time the course is offered, you get a fresh perspective every time you enroll so that you can stay on top of all of the latest SEO strategies.

This course can be applied to the following certificates:
Digital Marketing Certificate
Managing Digital Content Certificate


Scott Lovy

Scott Lovy

Scott Lovy has been a resident of the Milwaukee area his whole life. He received his B.S. in electrical engineering from UW-Platteville in 1988. He is currently employed at a benefit management solutions company, where he is able to utilize ... read more

Who Should Attend

Digital marketers, web designers and developers, and anyone interested in learning about the latest SEO concepts to increase website traffic.

Course Outline/Topics

  • Google +1
  • Google Plus
  • Social Media Carries Weight
  • Responsive Websites Carry Weight
  • Author and Publisher Rank Carry Weight
  • Mobile Site Presence
  • Caffeine – 2010 Google Search Engine – indexing data
  • Hummingbird – 2014 Google Search Engine


Basic understanding of websites and marketing concepts.


Program fee includes morning and afternoon refreshment networking breaks, lunches, instructional material, and discounted parking.


"I took this class as part of the certificate, but SEO wasn’t on my list of things I really wanted to learn about. I was surprised how interesting and valuable it was, and I have a number of ideas of things I can do differently when I get back to the office. The class surpassed my expectations."  —  Student, 2015

"I picked up a number of new things even though I’ve had other SEO classes before, and I have been in the web field for 15+ years!"  —  Student, 2014

All sessions are Face-to-Face unless otherwise noted.

Tue., Dec. 5


Location: UWM School of Continuing Education

Instructor: Scott Lovy


$349 if you register by Tue., Nov. 21.
$374 if you register after Tue., Nov. 21.

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-10206

Registration Deadline: Tue., Dec. 5

Register Now