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Media Relations Within the Public Sector

Understand the mass media and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.

This course can be applied to the Certificate in Public Administration.

Instructor

Mordecai Lee, Ph.D.

Mordecai Lee, Ph.D.

Mordecai Lee is a native of Milwaukee who attended UWM. He graduated Phi Beta Kappa from UW-Madison and received a M.P.A. and Ph.D. in public administration from Syracuse University. From 1972-76, he served in Washington, D.C. as a guest scholar ... read more

Benefits and Learning Outcomes

  • Understand the media’s needs and constraints
  • Analyze an agency challenge, and then develop an optimal media plan
  • Write a press release
  • Be interviewed

All sessions are Face-to-Face unless otherwise noted.

Tue., Nov. 1

8:30am-3pm

Location: UWM School of Continuing Education

Instructor: Mordecai Lee Ph.D.

Fee:

$150 if you register by Tue., Oct. 18.
$165 if you register after Tue., Oct. 18.

CEUs: 0.6

Enrollment Limit: 20

Program Number: 7310-9219

Registration Deadline: Tue., Nov. 1

Register Now