Media Relations Within the Public Sector
Understand the mass media and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.
Benefits and Learning Outcomes
- Understand the media’s needs and constraints
- Analyze an agency challenge, and then develop an optimal media plan
- Write a press release
- Be interviewed
All sessions are Face-to-Face unless otherwise noted.
Mordecai Lee, Ph.D
Professor of Governmental Affairs at UWM
Lee has engaged in media relations as legislative assist. to a Congressman in Washington, DC, as a state senator and as spokesperson for the Milwaukee Jewish community. He was a regular panelist on Mark Belling & Co.
Election Night Analysis: 4/3/12
Professor of Governmental Affairs, Mordecai Lee, appeared on FOX6 News to provide analysis on a number of races voters faced at the polls Tuesday, April 3rd.
Ryan says no VP talk with Romney, UWM prof predicts Walker instead
UWM professor predicts Scott Walker will be GOP's VP choice
Ch 4, WTMJ