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Media Relations Within the Public Sector

Understand the mass media, and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.

This course can be applied to the Certificate in Public Administration.

Benefits and Learning Outcomes

  • Understand the media’s needs and constraints
  • Analyze an agency challenge, and then develop an optimal media plan
  • Write a press release
  • Be interviewed

All sessions are Face-to-Face unless otherwise noted.

Tue., Apr. 12, 2016


Location: UWM School of Continuing Education

Instructor: Mordecai Lee Ph.D.


$150 if you register by Tue., Mar. 29, 2016.
$165 if you register after Tue., Mar. 29, 2016.

CEUs: 0.6

Enrollment Limit: 20

Program Number: 7310-8872

Registration Deadline: Tue., Apr. 12, 2016

Register Now