Media Relations Within the Public Sector

Understand the mass media and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.

Instructor

Mordecai Lee, Ph.D.

Mordecai Lee, Ph.D.

Mordecai Lee is a native of Milwaukee who attended UWM. He graduated Phi Beta Kappa from UW-Madison and received a M.P.A. and Ph.D. in public administration from Syracuse University. From 1972-76, he served in Washington, D.C. as a guest scholar ... read more

Benefits and Learning Outcomes

  • Understand the media’s needs and constraints
  • Analyze an agency challenge, and then develop an optimal media plan
  • Write a press release
  • Be interviewed

Dates and locations to be announced.

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