Media Relations Within the Public Sector
Understand the mass media, and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.
Benefits and Learning Outcomes
- Understand the media’s needs and constraints
- Analyze an agency challenge, and then develop an optimal media plan
- Write a press release
- Be interviewed
All sessions are Face-to-Face unless otherwise noted.
Tue., Apr. 12, 2016
Location: UWM School of Continuing Education
Instructor: Mordecai Lee Ph.D.
$150 if you register by Tue., Mar. 29, 2016.
$165 if you register after Tue., Mar. 29, 2016.
Enrollment Limit: 20
Program Number: 7310-8872
Registration Deadline: Tue., Apr. 12, 2016
Election Night Analysis: 4/3/12
Professor of Governmental Affairs, Mordecai Lee, appeared on FOX6 News to provide analysis on a number of races voters faced at the polls Tuesday, April 3rd.
Ryan says no VP talk with Romney, UWM prof predicts Walker instead
UWM professor predicts Scott Walker will be GOP's VP choice
Ch 4, WTMJ