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Listening and Monitoring Strategies for Social Media

Listening is a key component of every social media program. Learn how to create and leverage a social media listening program to help your organization understand online activity. The program will explore setting up keywords for listening programs, response frameworks, and how to align and set smart goals and objectives.

Key deliverables from this course include:

  • Strategic Listening, Response framework and Keyword tracking plan
  • Community Management plan
  • Social Media Strategy Brief

Listen to Jamey’s podcasts on Social Media and the Social Media Manager Certificate.

This course can be applied to the Digital Marketing Certificate.

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media listening and monitoring concepts and strategy.

Benefits and Learning Outcomes

  • Understand the importance of an active, daily listening plan to monitor platforms and engage audiences
  • Understand the purpose and functions of community management
  • Understand how social media can be used for brand monitoring, share of voice and audience needs

Course Outline/Topics

  • Establish keyword tracking framework for daily listening
  • Establish a community management work plan
  • Create messages for response framework support
  • Understanding a new model for how consumers research and purchase
  • Establishing a strategic listening program
  • Define and align goals that your social media program can support
  • Create a strategy brief to organize your social media strategy
  • Create Objectives and Targets for your social media program


Understanding of social media within an organization social media platforms.

I learned how to effectively listen and monitor with online research and the benefits of creating useful content. This course helped my department better view how our community researches and connects with us using media platforms. Also, it helped us to include certain keywords that may draw our audience to our organization. Thank you.

— Student, 2015

Online, course available May 9-22, 2016

Location: Online

Instructor: Jamey Shiels

Fee: $429

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-8406

Registration Deadline: Fri., May 6, 2016

Register Now