Google AdWords: Getting the Most from Paid Search

Paid search is hands-down the most cost-effective way to generate immediate results, but only if you take the time to structure your campaigns and ad groups effectively. Learn the tools and techniques you can apply today to drive the best traffic possible to your website and not overpay for each click. Go beyond theory with a lab-based, hands-on classroom environment and an expert instructor on hand to clarify how each technique applies to your unique business case.
Whether you’ve never used AdWords before or you just hit a plateau in your ability to optimize your account, you’re sure to learn techniques to improve your account’s performance.
NOTE: We will use Google AdWords for examples and hands-on in class, but all knowledge is easily transferred to Bing Ads as well.

This course can be applied to the Digital Marketing Certificate.

Instructor

Steve  Robinson

Steve Robinson

Steve Robinson has 15 years of experience in marketing and technology. As an independent digital-first marketing consultant, Steve creates and maintains sustainable and measurable multi-channel marketing programs for a variety of local and national clients. Previously, Steve held leadership positions ... read more

Who Should Attend

  • Digital marketers who want to learn more about applying paid media to support a larger digital marketing strategy
  • Traditional marketers or media buyers who need to understand digital media buying and paid promotion
  • Social media, web, PR or other marketing specialists who want to broaden their marketing role to include paid media
  • Business owners whose marketing strategy includes or may include a paid media component

Course Outline/Topics

  1. Structuring an effective AdWords account: Campaigns, Ad Groups, Keywords and Ads
  2. Keyword research: finding pockets of intent
  3. Ad copy techniques and best practices
  4. Ad extensions
  5. Measurement, optimization, and iteration

All sessions are Face-to-Face unless otherwise noted.

Tue., May 22, 2018

8:30am-4:30pm

Location: UWM School of Continuing Education

Instructor: Steve Robinson

Fee:

$349 if you register by Tue., May 8, 2018.
$374 if you register after Tue., May 8, 2018.

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-10675

Registration Deadline: Tue., May 22, 2018

Register Now

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