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Developing a Strategic Communication Plan

Whether you are seeking a communications plan for a specific project, issue or campaign, or simply developing one for your company or nonprofit, this course will help you create a comprehensive plan. We will cover the following components of a strategic communication plan: situation analysis, research, target audiences, measurable objectives, strategies, tactics, budget, timetable and evaluation. In addition, we will exam several case studies, and give you the tools to create your own strategic communication plan.

This course can be applied to the Business Communication Certificate.

Fri., Dec. 4

8:30am-4pm

Location: UWM School of Continuing Education

Instructor: Jackie Guthrie

Fee:

$345 if you register by Fri., Nov. 20.
$395 if you register after Fri., Nov. 20.

Discounts Available

Discount CodeDescription
Early Registration Discount Register by Fri., Nov. 20 and receive $50 off.
Group

Register two or more people and receive $50 off of the current price per registration. Use discount code GROUP.

Early registration discounts will subtract automatically from the fee if the registration is submitted prior to the deadline. All other discounts require the code in the left column to be entered on the registration form. Only one discount code can be entered on a registration form.

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Discounts Available

CEUs: 0.7

Enrollment Limit: 30

Program Number: 5050-8162

Registration Deadline: Fri., Dec. 4

Register Now

Mon., Mar. 14, 2016

8:30am-4pm

Location: To Be Announced

Instructor: Ann Knabe

Fee:

$345 if you register by Mon., Feb. 29, 2016.
$395 if you register after Mon., Feb. 29, 2016.

Discounts Available

Discount CodeDescription
Early Registration Discount Register by Mon., Feb. 29, 2016 and receive $50 off.
Group

Register two or more people and receive $50 off of the current price per registration. Use discount code GROUP.

Early registration discounts will subtract automatically from the fee if the registration is submitted prior to the deadline. All other discounts require the code in the left column to be entered on the registration form. Only one discount code can be entered on a registration form.

Close

Discounts Available

CEUs: 0.7

Enrollment Limit: 30

Program Number: 5050-8778

Register Now

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