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Developing a Strategic Communication Plan

Whether you are seeking a communications plan for a specific project, issue or campaign, or simply developing one for your company or nonprofit, this course will help you create a comprehensive plan. We will cover the following components of a strategic communication plan: situation analysis, research, target audiences, measurable objectives, strategies, tactics, budget, timetable and evaluation. In addition, we will exam several case studies, and give you the tools to create your own strategic communication plan.

This course can be applied to the Business Communication Certificate.

All sessions are Face-to-Face unless otherwise noted.

Dates and locations to be announced.

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