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Developing a Strategic Communication Plan

If you’ve been frustrated by receiving an unclear message – or you want to improve your own strategic communication skills to make sure you don’t send such a message – this course addresses a plan to achieve your objectives while meeting the needs of your audience and organization.

Using communication tools and relevant case studies, this course will examine the components of a strategic communication plan and how to use them consistently.

Intermediate communication professionals will improve their corporate communication skills in delivering a complex message to a large audience: the entire company, your department or your customers.

 

This course can be applied to the Business Communication Certificate.

Instructor

Rose Meagher

Rose Meagher

Rose Meagher is an accomplished talent development professional. She currently leads the Meagher Consulting Group LLC.  She and her associates provide clients with services that include talent and organization development, customized learning strategies, leadership development, behavioral and 360 assessments, team ... read more

Benefits and Learning Outcomes

Get Started

  • Warm up/introductions/agenda
  • The communication triangle
  • Communication realities/interruptions

Situational Analysis

  • Define the purpose of your message. What needs to be communicated? Is your purpose to persuade, entertain, consult or inform?
  • Articulate the background or history of the information to be communicated
  • What do you want to achieve, why and when?
  • What are the situational threats that could be obstacles for the message?
  • Use of the communication assessment tool

Stakeholder Analysis

  • Who needs to know what and when do they need to know?
  • Prioritize your stakeholders using the power/interest grid
  • Understand your stakeholders and how they are likely to feel about and react to your message
  • Understand how to engage your audience in your message

Communication Deliverables  

  • Determine the best approach to delivering your message: what is the best way to present the information?
  • Develop the key messages and plot in the communication strategy/tactic grid
  • Keep your message simple, clear, consistent and concise
  • Use of visual resources and digital technology
  • What style and tone will best fit the delivery of your message?

Barriers to Communication

  • How to expect, recognize and manage resistance to your message

Monitor Effectiveness

  • How to know if your message was heard
  • How to measure the success of your message
  • Lessons-learned analysis

Course Outline/Topics

These goals will cover the communication components necessary in developing and creating a Strategic Communication Plan:

  • Situation analysis: What needs to be communicated?
  • Stakeholder analysis: Who needs to know and when do they need to know?
  • Communication deliverables: What are your key messages?
  • Communication channels: How to deliver your message?
  • Barriers to communication: Why will people resist the message?
  • Monitor effectiveness: Did it work? Did they heed your message?

Notes

Program fee includes morning and afternoon refreshment and networking breaks, lunches, instructional material and discounted parking.

Testimonials

"I really liked how the course was interactive and the class size was small enough so that we could all participate. The instructor was open to all viewpoints and was encouraging."  —  Alyssa H., participant, 2016

"Great tool to uncover communication needs and to focus on the communications for different audiences."  —  participant, 2016

All sessions are Face-to-Face unless otherwise noted.

Tue., Apr. 18, 2017

8:30am-4pm

Location: UWM School of Continuing Education

Instructor: Rose Meagher

Fee:

$345 if you register by Tue., Apr. 4, 2017.
$395 if you register after Tue., Apr. 4, 2017.

Discounts Available

Discount CodeDescription
Early Registration Discount Register by Tue., Apr. 4, 2017 and receive $50 off.
GRP

Register two or more people and receive $50 off of the current price per registration. Use discount code: GRP

Early registration discounts will subtract automatically from the fee if the registration is submitted prior to the deadline. All other discounts require the code in the left column to be entered on the registration form. Only one discount code can be entered on a registration form.

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Discounts Available

CEUs: 0.7

Enrollment Limit: 30

Program Number: 5050-9647

Registration Deadline: Tue., Apr. 18, 2017

Register Now