Developing a Strategic Communication Plan
Have you ever received a business message and felt the sender really wasn’t thinking about what you needed to know or hear? Maybe you experienced a big change in your company and felt like “no one told you” what was really going to happen. Or perhaps you’ve even delivered a message yourself and realized that you hadn’t gotten the message across the way you intended.
In this course you will learn how to put together a formal strategic communication plan that will achieve your objectives while meeting your audience and organizational needs. This course will cover the strategic communication components outlined in the course goals and put them to practice with the use of communication tools and relevant case studies.
This course is for the intermediate communication professional looking to improve corporate communication skills in delivering a complex message that will go to a large audience; such as the entire company, your department, or customer base.
Benefits and Learning Outcomes
- Warm up / Introductions / Agenda
- The communication triangle
- Communication Realities / Interruptions
- Define the purpose of the message you want to deliver. What needs to be communicated? Is your purpose to persuade, entertain, consult, or inform?
- Articulate the background or history of the information that needs to be communicated.
- What do you want to achieve, why and when?
- What are the situational threats that could be obstacles for the communication?
- Use of the communication assessment tool
- Who needs to know what and when do they need to know?
- Prioritize your stakeholders using the Power/Interest grid
- Understand your stakeholders. You need to know how they are likely to feel about and react to your message.
- Understand how to engage your audience in the message.
- Determine the best approach to delivering the message. What is the best way to present the information?
- Develop the key messages and plot in the Communication Strategy / Tactic grid
- Keep the message simple, clear, consistent, and concise.
- How to use visual resources and digital technology.
- What style and tone will best fit the delivery of your message?
Barriers to Communication
- How to expect, recognize and manage resistance to your message.
- How to “know” if your message was heard.
- How to measure the overall success of your message.
- Lessons learned analysis
The course goals below will cover the strategic communication components necessary in developing / creating a Strategic Communication Plan:
- Situation analysis: What needs to be communicated?
- Stakeholder analysis: Who needs to know what and when do they need to know?
- Communication deliverables: What key messages need to be delivered?
- Communication channels: How to deliver the message?
- Barriers to communication: Why will people resist the message?
- Monitor effectiveness: Did it work? Did they hear the message?
All sessions are Face-to-Face unless otherwise noted.
Wed., Nov. 16
Location: UWM School of Continuing Education
Instructor: Rose Meagher
$345 if you register by Wed., Nov. 2.
$395 if you register after Wed., Nov. 2.
|Early Registration Discount||Register by Wed., Nov. 2 and receive $50 off.|
Register two or more people and receive $50 off of the current price per registration. Use discount code: GRP
Early registration discounts will subtract automatically from the fee if the registration is submitted prior to the deadline. All other discounts require the code in the left column to be entered on the registration form. Only one discount code can be entered on a registration form.
Enrollment Limit: 30
Program Number: 5050-9441
Registration Deadline: Wed., Nov. 16