Developing a Strategic Communication Plan

Clear, concise communication is crucial for all organizations. When communicating new initiatives or changes within the organization, it’s important to have a strategic communication plan.

Improve your strategic communication skills to achieve your objectives while meeting the needs of your audience and organization. Using communication tools and relevant case studies, this course examines the components of a strategic communication plan and how to use them consistently. It primarily focuses on internal communication within the organization.

Intermediate communication professionals will improve their corporate communication skills in delivering a complex message to a large audience: the entire company, your department or your customers.

Change Management is Part 1 of managing organizational change. Part 2 is the Strategic Communication Plan. For maximum impact on the change process within your organization, take both courses.

Managing Change

This course can be applied to the following certificates:
Business Communication Certificate
Emerging Leaders Certificate

Instructor

Rose Meagher

Rose Meagher

Rose Meagher is an accomplished talent development professional. She currently leads the Meagher Consulting Group LLC.  She and her associates provide clients with services that include talent and organization development, customized learning strategies, leadership development, behavioral and 360 assessments, team ... read more

Benefits and Learning Outcomes

These goals cover the communication components in developing and creating a Strategic Communication Plan:

  • Situation analysis: What needs to be communicated?
  • Stakeholder analysis: Who needs to know and when do they need to know?
  • Communication deliverables: What are your key messages?
  • Communication channels: How to deliver your message?
  • Barriers to communication: Why do people resist the message?
  • Monitor effectiveness: Did it work? Did they heed your message?

Course Outline/Topics

Get Started

  • Warm up/introductions/agenda
  • The communication triangle
  • Communication realities/interruptions

Situational Analysis

  • Define the purpose of your message. What needs to be communicated? Is your purpose to persuade, entertain, consult or inform?
  • Articulate the background or history of the information to be communicated
  • What do you want to achieve, why and when?
  • What are the situational threats that could be obstacles for the message?
  • Use of the communication assessment tool

Stakeholder Analysis

  • Who needs to know what and when do they need to know?
  • Prioritize your stakeholders using the power/interest grid
  • Understand your stakeholders and how they are likely to feel about and react to your message
  • Understand how to engage your audience in your message

Communication Deliverables  

  • Determine the best approach to delivering your message: what is the best way to present the information?
  • Develop the key messages and plot in the communication strategy/tactic grid
  • Keep your message simple, clear, consistent and concise
  • Use of visual resources and digital technology
  • What style and tone will best fit the delivery of your message?

Barriers to Communication

  • How to expect, recognize and manage resistance to your message

Monitor Effectiveness

  • How to know if your message was heard
  • How to measure the success of your message
  • Lessons-learned analysis

Notes

Program fee includes morning and afternoon refreshment and networking breaks, lunches, instructional material and discounted parking.

Testimonials

"I really liked how the course was interactive and the class size was small enough so that we could all participate. The instructor was open to all viewpoints and was encouraging."  —  Alyssa H., Organic Valley

All sessions are Face-to-Face unless otherwise noted.

Date: Fri., Feb 16, 2018

Time: 8:30am-4pm

Location: UWM School of Continuing Education

Instructor: Rose Meagher

Fee:

$345 by Fri., Feb. 2, 2018.
$395 after Fri., Feb. 2, 2018.

CEUs: 0.7

Enrollment Limit: 30

Program Number: 5050-10473

Registration Deadline: Fri., Feb. 16, 2018

Register Now

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