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Creating a Social Media Content Plan for your Organization – Content Production and Syndication

This online course focuses on the role of content in powering a successful social media program. Learn how content is driven by business goals and objectives and best practices for developing organizational content. This course also focuses on the process of social media content production and syndication.

Key deliverables include:

  • Comprehensive Content Plan for your organization
  • Content Calendar
  • Syndication Plan

Listen to Jamey’s podcasts on Social Media and the Social Media Manager Certificate.


Jamey Shiels

Jamey Shiels

Jamey is the Director of Social Media and Digital Communication for Aurora Health Care, an integrated health system with 15 hospitals, 90 clinics and more than 29,000 employees that serves the health care needs of Eastern Wisconsin and Northern Illinois. ... read more

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media content concepts and strategy.

Benefits and Learning Outcomes

  • Create and populate a content calendar based on the goals of your organization
  • Develop a framework for producing and organizing content
  • Develop a content syndication process

Course Outline/Topics

  • Explore the use of content as an audience engagement tool
  • Understand the difference between social marketing and social communications
  • Understand content production and syndication processes


Understanding of social media within an organization’s social media platforms.


Access to Course Site

You are sent an email approximately one week prior to the start date of the class with instructions on setting up your username and password and how to access the online course site.

Course Requirements

This is an instructor-facilitated, online asynchronous course. You are required to have routine access to a computer with Internet. You are also required to have a recent version of Microsoft Office Suite or a comparable program. Course materials are available in the online course site (D2L).


Each week you are given readings and assignments to complete. You are expected to log in and complete assignments within the deadlines given in order to be awarded CEUs and the Certificate of Completion. However, within the deadline you can complete the readings and assignments at your leisure. If you have questions about deadlines, you can work with the instructor.


Certificates of Completion will be mailed once your coursework has been completed.

Course available June 12-25

Location: Online

Instructor: Jamey Shiels

Fee: $429

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-9330

Registration Deadline: Thu., June 8

Register Now