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Creating a Social Media Content Plan for your Organization – Content Production and Syndication

This online course focuses on the role of content in powering a successful social media program. Learn how content is driven by business goals and objectives and best practices for developing and organizing your organization’s content. This course also focuses on the process of social media content production and syndication.

Key deliverables include:

  • Comprehensive Content Plan for your organization
  • Content Calendar
  • Syndication Plan

Listen to Jamey’s podcasts on Social Media and the Social Media Manager Certificate.

This course can be applied to the following certificates:
Digital Marketing Certificate
Managing Digital Content Certificate

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media content concepts and strategy.

Benefits and Learning Outcomes

  • Create and populate a content calendar based on the goals of your organization
  • Develop a framework for producing and organizing content
  • Develop a content syndication process

Course Outline/Topics

  • Explore the use of content as an audience engagement tool
  • Understand the difference between social marketing and social communications
  • Understand content production and syndication processes


Understanding of social media within an organization social media platforms.

Online, course available Mar. 7-20, 2016

Location: Online

Instructor: Jamey Shiels

Fee: $429

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-8404

Registration Deadline: Fri., Mar. 4, 2016

Register Now