Building an Integrated Digital Content Marketing Strategy
This course provides you with a comprehensive overview and the key tools you need to create a content strategy that works for you and your organization.
In the business landscape of today – strategic and focused communication is essential and requires an organized and targeted plan. This course teaches you how to develop a content strategy to effectively connect your business and stakeholder goals with your audiences’ needs, wants and expectations.
Each participant produces a Content Strategy deck for a project of the participant’s choice that includes the four phases of a strategy:
This deck also includes:
- Style guide
- Content inventory/audit
- Template copy doc to match sitemap
- Other brand elements to help make your strategy successful
Julie Travia is an experienced Manager of Digital Content at Aurora Health Care, where she leads a holistic approach to Integrated Content Strategy. Julie cultivated her unique perspective over 16 years in the Marketing, Advertising, Community Service and Healthcare industries. ... read more
Who Should Attend
- Marketing professionals
- Communications professionals
- Designers and writers responsible for managing and/or producing an organization’s digital content
- Content strategy – what it is and why you need it
- Audience/brand personas
- Content inventory/audit – what it is and why it’s important
- IA/sitemap/content document templates
- Style guide
- Business goals
Professionals in marketing, design, technology, business management and/or relevant field or two or more years of career experience in the same. Beginner to intermediate skills in Microsoft Excel. A solid understanding of marketing concepts.
This is a blended class with curriculum presented both online and in the classroom. Program fee includes morning and afternoon refreshments, networking breaks, lunches, instructional material, and discounted parking.
Weekdays, Oct. 31-Nov. 13
Instructor: Julie Travia
Enrollment Limit: 20
Program Number: 5026-9354
Online: Mon., Oct. 31 – Sun., Nov. 13
Face-to-Face: Mon. Oct. 31, 8:30am-4:30pm
Face-to-Face days meet at the School of Continuing Education.
Registration Deadline: Mon., Oct. 31