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Creating a Social Media Content Plan for your Organization – Content Production and Syndication

This course focuses on the role of content in powering a successful social media program. Better understand how content is driven by business goals and objectives and best practices for developing and organizing your organization’s content. This course also focuses on the process of social media content production and syndication.

Key deliverables from this course include:

  • Comprehensive Content Plan for your organization
  • Content Calendar
  • Syndication Plan

This course can be applied to the Digital Marketing Certificate.

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media content concepts and strategy.

Benefits and Learning Outcomes

  • Create and populate a content calendar based on the goals of your organization
  • Develop a framework for producing and organizing content
  • Develop a content syndication process

Course Outline/Topics

  • Explore the use of content as an audience engagement tool
  • Understand the difference between social marketing and social communications
  • Understand content production and syndication processes

Prerequisites

Understanding of Social Media within an organization social media platforms.

All sessions are Face-to-Face unless otherwise noted.

Online, course available Oct. 5-18

Location: Online

Instructor: Jamey Shiels

Fee: $429

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-8403

Registration Deadline: Fri., Oct. 2

Register Now

Online, course available Mar. 7-20, 2016

Location: Online

Instructor: Jamey Shiels

Fee: $429

CEUs: 0.7

Enrollment Limit: 20

Program Number: 5026-8404

Registration Deadline: Fri., Mar. 4, 2016

Register Now

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