Digital Marketing Certificate
In the rapidly changing digital landscape, marketing teams are consistently facing new challenges. These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.
Learning Outcomes
- Define digital marketing concepts and their relation to business and marketing objectives
- Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business
- Integrate digital marketing analytics into your practices to capture meaningful data for your website
- Create program deliverables for your organization
- Identify necessary tools to develop an effective digital market strategy
- Apply a systematic method to create an integrated digital marketing plan
Courses
To get started, register for the recommended first course, Foundations for Effective Digital Marketing. Earn your certificate by completing all core courses and at least two electives.
Note: The Digital Marketing Certificate requirements continue to evolve in response to demands from marketing professionals and advances in technology. For example, SCE has launched the Creative Powerhouse Certificate, to focus on video, writing, Adobe applications and other visual tools. Individuals who started on the Digital Marketing Certificate are grandfathered to choose either the current requirements or those in place when they started their certificate. Please contact the program manager listed on this page for more information.
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For information on the course format, view the session information on the selected course page.
| CORE COURSES | Spring | Summer | Fall | Price |
|---|---|---|---|---|
| Building an Integrated Digital Content Strategy | 9/11- | $599 | ||
| Email Marketing Best Practices | 10/2- | $374 | ||
| Foundations for Effective Digital Marketing Recommended first course | 9/23- | $924 | ||
| Introduction to Digital Marketing Analytics | 11/18- | $374 | ||
| SEO – What It Takes to Win | 10/7- | $699 | ||
| ELECTIVE COURSES | Spring | Summer | Fall | Price |
| Google Ads: Optimizing Spend | 10/4- | $699 | ||
| Google Analytics Advanced Techniques | $374 | |||
| Google Tag Manager | $374 | |||
| Social Media Audience Engagement and Program Measurement | $699 | |||
| Social Media Content Management | $699 | |||
| Social Media Strategy | $699 |
Still Have Questions? Contact Us.
Christine Sigrist, Program Manager
Industry Partners
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