Theory and Practice of Persuasion

COMMUN 464, LEC 201

  • Class Number: 66416
  • Course Level: Undergraduate
  • Credits: 3
  • Meets Requirements:
  • Instructor: Sang-Yeon Kim
  • Course Dates: 6/26/17 – 8/5/17 (6 weeks)
  • Course Syllabus (.pdf)

This class introduces introductory theories and practices of persuasion and compliance gaining. Three major goals of this class involve (a) familiarizing with persuasion theories in general, (b) enabling students to use theories in explaining and analyzing real life incidents of persuasion/compliance gaining, and (c) empowering to create theory-driven persuasion/campaign strategies/messages in the domain of student’s interest.