UWM WordPress Environment Launched
In early March, the campus launched the UWM WordPress environment, a content management system (CMS) designed to implement a common UWM Web Identity and simplify the process of creating and updating web content. In May, we began an ambitious project to move L&S departmental websites to WordPress and allow our departments to take advantage of the new platform as quickly as possible.
This emphasis on a fast migration means that we are focused on moving your existing content–any large content changes will be coordinated by the L&S Marketing office after your WordPress site goes live. With this rapid pace as our primary objective, this page presents the process and principles behind this project.
A Quick Process…
Working closely with administrators and the L&S Marketing Office, we’ve developed a four-step process:
We meet with departmental representatives to talk about initial decisions, including template choice, “quick links” content, website goals, and any additional departmental “site owners” who can assist with mid-move decisions.
We work with site owner(s) to determine the “navigation structure” of the site–the page hierarchy and link structure. Afterward, we use this structure to move existing content into WordPress pages and standard content templates.
We notify your site owner(s) that the site is available for review. From this point, each department has two weeks to review and suggest revisions. During this time, we’ll perform adjustments to site content. After two weeks…
We’re almost there! After a final editorial review, the site is ‘pushed’ to the live WordPress server environment and ready for the world to see.
…with Standard Templates…
You can choose from three templates designed to give you the flexibility to showcase the unique features of your programs while still adhering to the campus branding initiative and emphasizing broader College goals.
Template 1: Concentration-focused
- Emphasizes “main concepts” — concentrations, tracks, major/minor, undergrad/grad, research, etc.
- Front-loads audience segmentation, funneling users to relevant information quickly.
- Minimalist layout with clean sections for announcements, news & events, and “quick links.”
- Lower emphasis on time-sensitive content requires relatively low maintenance.
Template 2: Marketing-focused
- Highlights prominent message and calls-to-action, such as research opportunities or upcoming events.
- Emphasizes “quick links” to pertinent or timely information buried within the website.
- Secondary presentation of “main concepts” — concentrations, tracks, major/minor, undergrad/grad, research, etc.
- Upfront planning and choices are necessary, yet relatively low maintenance over time.
Template 3: Events-/Faculty-focused
- Emphasizes frequently-updated content–news, events, faculty accomplishments, etc.
- Secondary presentation of call-to-action and “quick links” and calls to action sections.
- Good for active units with regular news or event updates.
- Reliance on time-sensitive content requires the highest level of maintenance.
Common choices provide consistency across L&S units, which increases familiarity and usability.
Prominent placement segments visitors immediately and provides one-click access to desired content.