Post Doctoral Fellow Center for Health Enhancement Support Systems (CHESS); University of Wisconsin-Madison 2006
Ph D Marketing Communication & Digital Technologies; Rensselaer Polytechnic Institute 2005
MS Nutrition Science Department of Public Health, Food Studies & Nutrition; David B. Falk College of Sport and Human Dynamics, Syracuse University 1997
M.Sc. & B.Sc. Public Health and Extension Education University of Kerala 1993
- Social Media & Consumer behavior
- Health Care Innovation & Entrepreneurship
- Consumer/Patient Experience in Digital Environments
- Marketing and Health Communication
- Big Data Analytics
Interests & Expertise
Dr. Nambisan’s research interests are in the broad areas of marketing & organizational communication, social media and other digital technologies, innovation & entrepreneurship, and healthcare management. Her current work focuses on social media (and other digital) experiences and their impact on a) consumer/patient behavior and decision-making, b) entrepreneurial behavior and value co-creation, and c) health and mental well-being.
Dr. Nambisan pursues highly inter-disciplinary research that draws from different fields.
Her work has been published in premier journals such as the Journal of Business Research (JBR), MIT Sloan Management Review, Journal of the American Medical Informatics Association (JAMIA), Health Care Management Review (HCMR) and Health Expectations. She has also actively participated and presented in reputed academic conferences such as AoM, HICSS, ICIS, USASBE, APHA, and AMIA.
Nambisan, S., & Nambisan, P. (In Press). Policies and strategies for the equitable distribution of benefits from technological innovation in health care.
Lien, N., & Nambisan, P. (2016, November). Supporting and Engaging Women Veterans through Social Media: Informational vs. Emotional Support for Health Issues.
Nambisan, P., Gustafson, D. H., Hawkins, R., & Pingree, S. (2016, November). Social support and responsiveness in online patient communities: impact on service quality perceptions. Health Expectations
Kapoor, A., & Nambisan, P. (2016, November). Self-management apps for breast cancer survivors: Applying clinical terminology standards for personal decision support.
Nambisan, P. (2016, January (1st Quarter/Winter)). Entrepreneurial mindset of the healthcare workforce: Meeting the needs of the emerging healthcare market place. Proceedings of the United States Association for Small Business Entrepreneurs (USASBE) conference.
Nambisan, P., Luo, X., Kapoor, A., Patrick, T. B., & Cisler, R. A. (2015). Social media, big data and public health informatics: Ruminating behavior of depression revealed through twitter. Proceedings of the HICSS -48 (Hawaii International Conference on System Sciences) conference.
Nambisan, P., Luo, J., & Kapoor, A. (2014). Social Media and Big Data: Can tweet moods predict illness and hospital visits in a region?.
Nambisan, P., & Nambisan, S. (2014). Opportunities and challenges for women entrepreneurs in healthcare it: An exploratory study. Accepted at the 2014 Diana International Research Conference.
Nambisan, P., Kreps, G. L., & Polit, S. (2013). Understanding Electronic Medical Record Adoption in the United States: Communication and Sociocultural Perspectives. Interactive Journal of Medical Research (iJMR), 2(1), e5.
Nambisan, P., Kreps, G. L., & Polit, S. (2013). A systems approach to understanding hit adoption: A multi-theoretic and multi-level analysis. Interactive Journal of Medical Research, 2(1), e5.
Recent Funded Grants
Engaging Citizens in Co-Creation in Public Services: Lessons Learned and Best Practices>
Role: Co-Principal Investigator
Agency: IBM Center for the Business of Government
Honors & Awards
Participant (2005) Organizational Communication Doctoral Consortium, ICA.
Dissertation based work selected (2005, October) American Medical Informatics Association (AMIA) Annual Doctoral Consortium.
Graduate Student Fellowship (2004) School of Humanities and Social Sciences, RPI.
Fellow (2003) Annual Summer Graduate WebShop.
Graduate Teaching Assistantship (2003) RPI.
Graduate Research Assistantship (2002) RPI.
Graduate Teaching Assistantship (2001) RPI.
William W. Allen Scholarship (1996) College of Human Development, Syracuse University.
Graduate Tuition Scholarship (1995) College of Human Development, Syracuse University.