Graduate Certificate in Business Analytics

This certificate is designed for students who desire a sequence of graduate-level courses that focus specifically on Business Analytics and that are delivered through an online instructional environment. The focus of the certificate is to train individuals to meet the growing global need for professionals with skills in Analytics tools and techniques. Students who complete this certificate will gain a substantial competitive edge in pursuing a career as a business analytics manager, business intelligence consultant, business analytics systems analyst, business analytics solution architect, business intelligence specialist, business intelligence analyst, business intelligence developer, BI & reporting manager, data mining/reporting analyst, marketing analytics consultant, or online marketing analytics manager.

Eligibility and Admission

Students currently enrolled in a UWM graduate program are eligible to earn the Graduate Certificate in Business Analytics. Persons not currently enrolled must apply for admission to the Certificate and must possess, at a minimum, a bachelor’s degree with an overall GPA of 2.75 or better.


  • Students wishing to obtain this certificate must declare their intention by applying to the program office or director.
  • All graduate certificate applicants—even those already enrolled in a UWM graduate program—must apply to the Graduate School via the Panthera Admission Application.
  • Graduate degree and previously admitted graduate non-degree students who decide to pursue a certificate program must submit the Panthera application before completing 6 credits in the certificate sequence.
  • Applicants must possess a baccalaureate degree and have a minimum 2.75 cumulative undergraduate grade point average to be admitted in to a certificate program.

Certificate Requirements

Credits and Courses
Curriculum — 15 credits

BusMgmt 709 Predictive Analytics for Managers 3 cr
Electives – 12 credits, choose from:
Bus Adm 713 Business Forecasting Methods 3 cr
Bus Adm 741 Web Mining and Analytics 3 cr
Bus Adm 763 Marketing Analytics 3 cr
Bus Adm 769 Database Marketing 3 cr
Bus Adm 816 Business Intelligence Technologies & Solutions 3 cr

Grade Point Average Requirement
A minimum cumulative 3.00 grade point average in certificate courses taken at UWM is required.

Transfer Credit
No more than 20% of the required credits may be taken at an institution other than UWM. These courses are subject to Graduate School transfer policy and must be approved by the director of the certificate program.

Articulation with Degree Programs

  1. Credits and courses required for a certificate may double count toward meeting UWM graduate degree requirements subject to the following restrictions:
    • Degree programs must approve the courses from certificates that can double count toward the degree.
    • All credits taken in completion of certificate requirements may count towards a UWM graduate degree as long as they do not contribute more than 90% of the total credits needed to obtain the degree. (Note: Students in Ph.D. programs must still complete the minimum residency requirements)
    • Certificate courses used toward meeting degree requirements must be completed within the time limit for transfer credit.
  2. Courses completed for a degree may be counted toward a subsequent certificate, subject to all certificate policy requirements.
  3. A course may count toward no more than one certificate and one degree.
  4. Students may not earn a certificate subsequent to a concentration in the same area.

Time Limit

Certificate program time limits shall be established as follows:

18 or fewer credits/Three years from initial enrollment in the certificate sequence.

19 or more credits/Four years from initial enrollment in the certificate sequence.

For certificates that are designed as add-ons to degree programs and are awarded concurrent with the degree, the time limit shall be the same as that of the degree program.