Hayeon Song
Degrees
PhD, Communication, Annenberg School for Communication, University of Southern California
MA, Communication, Annenberg School for Communication, University of Southern California
BA, Mass Communication, Sogang University, Seoul, Korea
Research
My primary research interest is to study the use of new communication technology (e.g., digital games, social media, mobile communication, etc.) in health promotion and education. I have investigated ways to use new media, with a particular interest in a digital game as persuasive vehicle and as information distributor to increase health knowledge and, ultimately, health outcomes. My broader research area focuses on the social and psychological influences of communication technology. For example, I explore the motivation and consequences of using social media. I have won top papers from International Communication Association (ICA) and Association for Education in Journalism and Mass Communication (AEJMC).
Teaching Interests
Introduction to Health Communication
Technology and Health communication
Quantitative research methods