Hayeon Song

Associate Professor
 (414) 229-1753
 Johnston Hall 233


PhD, Communication, Annenberg School for Communication, University of Southern California
MA, Communication, Annenberg School for Communication, University of Southern California
BA, Mass Communication, Sogang University, Seoul, Korea


My primary research interest is to study the use of new communication technology (e.g., digital games, social media, mobile communication, etc.) in health promotion and education. I have investigated ways to use new media, with a particular interest in a digital game as persuasive vehicle and as information distributor to increase health knowledge and, ultimately, health outcomes. My broader research area focuses on the social and psychological influences of communication technology. For example, I explore the motivation and consequences of using social media. I have won top papers from International Communication Association (ICA) and Association for Education in Journalism and Mass Communication (AEJMC).

Teaching Interests

Introduction to Health Communication
Technology and Health communication
Quantitative research methods

Selected Publications

Song, H. Y., Zmyslinski-Seelig, A., Kim, J., Drent, A. M., Victor, A., Omori, K., & Allen, M. R. (2014). Does Facebook make you lonely?: A meta analysis. Computers in Human Behavior, 36, 446-452.
Song, H. Y., Kim, J., Kwong, J., & Jung, Y. (2013). Anti-smoking educational game using avatars as visualized possible selves. Computers in Human Behavior, 29(5), 2029-2036.
Song, H. Y., Kim, J., Tenzek, K. E., & Lee, K. M. (2013). The effects of competition and competitiveness upon intrinsic motivation in exergames. Computers in Human Behavior, 29(4), 1702-1708.
Song, H. Y., May, A., Vaidhyanathan, V., Cramer, E., Owais, R. W., & McRoy, S. (2013). A two-way text-messaging system answering health questions for low-income pregnant women. Patient Education and Counseling, 92(2), 182-187.
Song, H. Y., Nam, Y., Gould, J., Sanders, S., McLaughlin, M., Fulk, J., Meeske, K. A., & Ruccione, K. (2012). Cancer survivor identity shared in a social media intervention. Journal of Pediatric Oncology Nursing, 29(2), 80-91.
Song, H. Y., Peng, W., & Lee, K. (2011). Promoting exercise self-efficacy with an exergame. Journal of Health Communication, 16(2), 148-162.