Budget Communication Overview and Objectives

Desired Outcomes

  • To provide information to shape public opinion about the value and impact UWM has on students, business, and the community, with the goal of influencing the outcome of the state budget by communicating how the proposed changes to the UW budget, legal authority, and policy will affect UWM’s ability to meet its mission and provide value to Southeastern Wisconsin.
  • To help identify major themes to utilize in UWM’s communication channels, including support to reduce the proposed budget reductions; support for retaining values and rights currently housed in Chapter 36 of the Wisconsin Statutes, like shared governance, tenure, and indefinite status, just to name some; and support for proposed flexibilities, while noting that more detail is needed regarding the legal authority and policy changes in the proposed budget, including the public authority model.
  • To inform the campus community about the state budget process with transparency and timeliness as proposed budget reductions and strategies are addressed at UWM.
  • To provide information to educate and empower people’s action, including facts, tools, and resources to be utilized to demonstrate support for UWM, and share-able content that highlights and supports UWM’s value.

Objectives

The UWM Biennial Budget Communication Task Force will provide feedback, ideas, and strategic advice regarding UWM’s communication tactics for the 2015-17 state budget process, which, in sum will:

  1. Communicate to targets that large budget cuts and proposed changes to law and policy will hinder UWM’s ability to serve students and to provide value and vitality to Southeastern Wisconsin’s economy and quality of life.
  2. Provide to advocates, with the goal of empowering them to take action, informational updates about the biennial budget planning process, including UWM’s efforts and decisions.
  3. Inform our advocates and targets about UWM’s value and important role as a public urban research university.

Communication Channels and Tools

Content for the following list of intended methods of communication will be informed by the Desired Outcomes.

  • Web site (that includes content from many items listed below)
  • Legislative and political advocacy
  • Chancellor’s direct messaging (executive notices, campus emails and presentations)
  • Chancellor’s blog
  • Campus budget meetings
  • Internal communications (link between budget and communication task forces)
  • University Relations coverage articles in various medium with focus of shareable content
  • E-newsletter
  • Social media
  • General media strategy (e.g. editorials, media outreach, interviews)
  • Tracking media coverage
  • Panther Advocates
  • Outreach to specific audiences like alumni, friends, other
  • UWM in-person visits (e.g., UW Day at State Capitol)
  • Legal guidance on political activity
  • Talking points/UWM facts
  • FAQs
  • Other
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