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Welcome to the UW-Milwaukee Branding website.The UWM brand is a combination of names, terms, signs, symbols and designs used to identify us. It helps our stakeholders distinguish us from other institutions. When everyone uses the UWM brand consistently, it helps strengthen the identity of each program and department, as well as the University as a whole.

The official name of the University is “University of Wisconsin-Milwaukee.” There is no “the” in the title (although usage in a sentence may require a “the.” e.g. They are students at the University of Wisconsin-Milwaukee.) Use a hyphen (-) with no spaces before or after, between the words Wisconsin and Milwaukee.

If you have questions contact: brand-oversight@uwm.edu

Direct technical issues with logos to:
Barb Reblin, Print & Copy Services
breblin@uwm.edu or (414) 229-2207