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Welcome to the UW-Milwaukee Branding website.The UWM brand is a combination of names, terms, signs, symbols and designs used to identify us. It helps our stakeholders distinguish us from other institutions. When everyone uses the UWM brand consistently, it helps strengthen the identity of each program and department, as well as the University as a whole.


Please join us for UWM Brand Day on October 27, 2016.

The UWM Brand Oversight Committee is presenting the annual Brand Day on Thursday, October, 27, 2016. Sessions will be offered throughout the day, covering such topics as creating an identity for your program/department; downloading and using UWM logos; reinforcing the UWM brand through video and social media; using the University fonts and colors; branding HTML emails; applying the UWM brand to your web pages; and using UWM print and copy services to get high quality, economical print materials.

Any member of the UWM community who prepares or supervises the preparation of UWM marketing or promotional materials is encouraged to attend one or all of the sessions. No registration is required.

ALL SESSIONS WILL BE LOCATED IN THE ALUMNI FIRESIDE LOUNGE, Union W140.

You can download the schedule here.


Did you know…
The official name of the University is “University of Wisconsin-Milwaukee.” There is no “the” in the title (although usage in a sentence may require a “the.” e.g. They are students at the University of Wisconsin-Milwaukee.) Use a hyphen (-) with no spaces before or after, between the words Wisconsin and Milwaukee.


If you have any questions about the UWM brand, contact: brand-oversight@uwm.edu

Direct technical issues with logos to:
Barb Reblin, Print & Copy Services
breblin@uwm.edu or (414) 229-2207